What is UGC?
UGC stands for user generated content. It’s content created for your brand from customer’s point of view.
When people see others like them, using a specific product, they are much more likely to buy. People ultimately trust other people so it’s essential to think of UGC as the modern day word of mouth.
Why should your brand use UGC?
- builds trust with your audience
- it’s adaptable and flexible
- much more cost effective than influencer marketing
- social media is becoming a direct place to buy, rather than going off the platform to purchase
- it’s proven and it converts much more than traditional style ads and marketing
